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Elasticsearch Product Strategy

Our Elasticsearch Product Strategy service should answer key questions such as who the product will serve (personas), how it will benefit those personas, and what are the company’s goals for the product throughout its lifecycle. The content below outlines the strategic roadmap our Elasticsearch experts use when developing a product strategy for our customers Elasticsearch products.

What is a Product Strategy?

It is important your organizations objectives and long-term goals are reflected in your products strategic planning process. Using top-down strategic planning is a popular approach which begins by defining your high-level product vision. Then from there, you define actionable and measurable product goals. Below is a more detailed view of how our Elasticsearch Product Strategy  process works.

Product Vision

A product vision (written as a product vision statement) describes the long-term mission for your product. These are typically written as concise, aspirational statements to articulate what the company hopes the product will achieve.

For example, Google’s early vision statement for its search engine was:

“Organize the world’s information and make it universally accessible and useful.”


A product vision should lead to high-level strategic goals. These goals will, in turn, influence what the team prioritizes on its product roadmap.

Examples of product goals include:

  • Increase free-trial downloads by 50% in the next 6 months
  • Improve our average customer rating by one star on the major product-review sites
  • Generate $3MM in revenue within 12 months


Initiatives are the strategic themes you derive from your product goals and then place on your roadmap. They are large, complex objectives your team must break down into actionable tasks. (The product roadmap is, after all, only the high-level blueprint)

Examples of product initiatives include:

  • Improve customer satisfaction
  • Increase lifetime customer value
  • Upsell new services
  • Reduce churn
  • Add customer delight
  • Break into new industries or geographical areas
  • Sustain product features
  • Increase mobile adoption

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